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Let's Have A Crazy Saturday To Increase Salon Profits!
My dear fellow hair salon owner,
I loved Saturday's Why? We like to do something a little crazy and totally off-the-wall.
Like what?
Like this. We have had a doorman open the door for clients all day long. Give them a drink of champagne on entering (even at 8 AM).
We have had the whole salon (30-40 people at once) playing who wants to be a millionaire. We had had dancing competitions. Live guitarists. Once we even put in a massive table that was made up top look like a breakfast table and then sat the clients down for breakfast with the staff.
Anyway there is a reason behind this. It's this.
Viral Marketing. What's that? It's when clients leave your salon and tell others to go visit your salon. They rant and rave about the experience they had. It's an amazing business tool.
One Saturday we built a monster sized mountain from one product in the middle of reception. It was Paul Mitchell sculpting foam. Everyone knocked part of it over. If they did we offered them 10% off the bottle as it was dented! Haha ... it worked. By the end of the day the mountain was now a tiny little hill.
So do this.
Do it now on a bit of paper. Prepare it all for tomorrow and when you get in you'll be fired up for an amazing day of party, fun and of course .... a bit of hairdressing!
This Is Steve From Deepest Wet Essex!
Steve xxx
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