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Measure Measure and Measure everything In Your Hair & Beauty Salon or You Are Nuts!.
Is it constant, if it is you must be losing some, because if your feeding in clients one end and the number of clients you are doing is the same you must have a whole in the bucket?. Where is it? What is it? Who is it !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! You must measure everything to keep up into days market. Look at what all the big guys do( I mean Wal-Mart, Starbucks) do you think they measure? Yep they spend thousands doing it. Book out time to get these things done yeah you may have to turn one or two client ‘s away to get time to do it but the rewards are amazing. As I always say “where you put your focus is where you get your results” Try new things out and then measure them! How did that perform if you move the clock in the salon do the stylists run on time better? You can laugh but I did this and it worked. You see sometimes the silliest little things make all the difference. A perfect teamMake your team perfect, yep that’s right look at them what things do you need to change to make them perfect, you know the stuff I am talking about “Mary would be so much better if she would just talk to her clients” WELL TRAIN HER DEVELOP HER COMMUNICATION SKILLS” if you cant then send her on a course then when she get back to the salon get her to teach the rest of the team! You Know what some of the things we miss tend to be right under our noses. YES OUR CLIENTS. We spend thousands a year on marketing in this industry yet how much time do we spend getting our clients (the converted) talking about us to their friends and family, work colleges. Yes I am talking about “word of mouth” this is becoming one of the latest buzz words in the marketing world and we have our clients sitting with us for 1,2,or even 3 hours and we talk about Holidays, boyfriends and girlfriends, TV shows how long do you actually talk about hair and do you think those Salons that are really flying DON’T talk hair? Well you would be wrong guess what they do……. Create great personal service, look at all the big guys they are trying to develop ways to create that personal feel into their companies and spending millions doing it. We are able to do that every day and easily so make sure you do! Some wise words A Fantastic bench mark is a happy client Look after your team and they will look after your clients The world has changed clients don’t want good customer service they want an unforgettable experience Steve spk later ... *********************************** "IT WORKS" Salon Column Doubles Salon Business ... FACT. *********************************** |
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