You only have to look at all the TV shows that are
dedicated to it to know that. Each year, thousands of women, and
increasingly men, have to make a decision about where to try a hairdressing
or beauty treatment for the first time. It’s up to you to attract them to
your salon and then to keep them.
Satisfy your clients
Understanding how to satisfy
your clients with the services they receive in your salon is one thing and
essential for growth. But its having all the other stuff in place as well,
like a formal complaints procedure. Even if there is only 2 of you or 200
its all the same what happens when a client complains how do you ensure that
she is dealt with as well with someone else as she would be with you?
Finding out what clients feel more generally is the other. Regularly
assessing client satisfaction, including questionnaires, discussions on
completion of treatments, feedback sheets and analysis of repeat business.
Sounds a lot not really you don’t have to go over board just some simple
notes, sheets but the feed back will blow you away. And think of it from
your clients perspective they will love it! If you don’t take care of your
clients, someone else will !
Oh yes and another thing look who gets the best tips bet their the ones with
great customer service……………………..
Write out procedures system
One of the easiest ways to write out procedures system is to put pen to
paper and write down step by step how you would deal with it. A great friend
of mine who passed away recently was a great mentor for me and was extremely
successful in business. He always said to me, if you want your business run
like you would run it the you must write down every thing you do and in what
order you do it because that’s what’s made you successful. And if you think
about that its so true if you go into the salon and turn the music on, then
the lights then put the coffee machine on then check thru the client
bookings list THEN SO SHOULD YOUR MANAGER
because that’s what made YOU successful; and that’s why you have a salon and
they don’t RIGHT!!!!!! Why does everyone want to reinvent the wheel.
Now I am not saying they should not have their own
personality, no just do it the way you want it done, unless they can prove
to you its better their way with some results or evidence to support that
fact. Remember you intuition and gut feelings are years of experience
telling you something OK !
Just do it
Ste
