I hate forms...especially
the one's that you are "meant to do"
Look...hairdressers are creative
people
They like creative things...Not
Forms Right
So Get Creative
With them!
Take a piece of paper (your new
salon appraisal form) and tell them that you are gonn'a have regular
YES regular one on one's on how you can help them become the
best hairdresser, manager, receptionist, trainee you can!
Then if you like tell them that
you will have separate annual pay reviews to discuss their wages.
So you take away the link between
salon appraisal and pay rise.....
Ok lets get on...
Make sure that you do your salon
appraisal at least 4 times a year if not more and I will tell you why.
People have very short memories
and unless you keep them hot and focused then they very really achieve
their goals.
Now I understand that you the
salon owner or manager are really busy you have loads of other things
to take care of let alone have the time to spend sitting around with a
stylist who cant be bothered to even get up in the morning let alone
start achieving goals.
But think about this....
You only have to turn on two or
three people to say increase their average bill by $5 and that can
have a massive impact on your business.
Lets do the math.
Ok.. Mary works 40 hours in the
salon a week right...................
and on an average day she does 4
clients all cut and finishes
and one of them has some high
lites or color
So her cut and finish price is
$50.00 and her color price is $75.00
so that's:
4 x 50 = $200 plus the color
that's $275.00
so in total those 4 clients have
an average bill of 275/4 = $68.75
Right......
You work your magic with your new salon appraisal form and tell her that if she could talk to a
few clients yes that's right talk to them about their hair (properly
a new concept) then her client may have a treatment or a colour or
a restyle or something else that with increase her bill in the salon.
Now the great thing as as you
know clients love to talk about themselves and what women doesn't like
spending money on themselves if their given a good reason to do so!
But they need to be given the opportunity...
But on a more serious note if
Mary did get her clients to spend a bit more and she increased her
average bill by $5.00 look what would happen.
Old average bill $68.75
New average bill $73.75
Old weekly takings at 4 a day =
$1375.00
New
weekly takings at 4 a day = $1475.00
Ok so $100 more a week but
wait.....
if she did this what do you think
the clients would think?
"WOW she's good she is really
interested in my hair...she really cares...she talks to me about my
hair and the things i should be doing with it and using on it.."
So the knock on affect would be
the client would be really happy feel fantastic and tell her
friends and Mary would get busier RIGHT!
Ok so say she started to get 4
new clients a week and carried on with the good work.
then this would happen
she was doing 20 clients a week
now she is doing 24 clients a week
new average bill of to keep it
easy:
$74 x 24= $1776.00 a
$401
increase a week!
so in a year that's an extra
(taking off 4 weeks leave)
$19,000 Dollars
and
mutiply that by 3 (turned on stylists)
thats nearly
$58,000.00
So yep
salon appraisal form's are a good
thing and they don't have to be a long drawn out. A 5 min chat between
clients is sometimes enough to keep them focused....but listen....
lose the form
I'm out of here catch you later
Steve
Salon
Column Builder has tons more information on how to improve your salon
take a look here Now!